There is a psychology to web design that is often overlooked. We still hear clients talking more about what web design they like and not enough about what works. Personal preference is fine. It will factor into the design of a website. Your personal preference, however, may not produce a design that moves your target audience to... Read More
Our goal with this blog is simple: to educate and empower the reader by providing them with the tools to market their business/organization/cause online. We do this by offering posts by experts on web design, tech trends, SEO, social, content marketing, and more. If there are any related topics you’d like us to cover, please let us know!
Imagine you plan a huge Thanksgiving dinner. You want it to be perfect and an event everyone loves, so you decorate extensively, take an online course on how to carve a turkey into a sculpture of a cornucopia, hire a french pastry chef to create exquisite deserts, create a pre-dinner thematic re-enactment of the first... Read More
According to Content Marketing Institute, 88% of B2B and 76% of B2C marketers use content marketing. At the same time, only about 40% of marketers feel their organization is effective at content marketing. There is a clear disconnect between what marketers hope to achieve with content and the actual results. Much of the content being... Read More
The user experience (UX) of a public website is important for SEO, conversion, and digital marketing. But, does UX really matter for an intranet? First, what is an Intranet? It is a private network available to users with login credentials. An intranet can be a simple, internal system for sharing files and information within a closed network... Read More
Yes, but first your marketing needs to break through the noise! I asked Ann Handley to sum up her book, Content Rules!, in a sentence… “Ask yourself, as a business owner, ‘What marketing will my customer THANK me for?'” – Ann Handley Think about that. Marketing today is about being helpful. Unfortunately, heaps of bad ads... Read More